Only retail. Nothing else.
Every engineer on the team came from retail or retail data. Not fintech, not health, not general software consulting. That focus is why we ship a first production result in four weeks instead of four months.
Retail AI · Four buyer types
For D2C brands, ecommerce and marketplace sellers, wholesalers, and multi-store retailers doing $5M–$50M. First production result in four weeks. Ship-or-don't-bill.
Which buyer type are you?
01 / 04
Shopify, WooCommerce, BigCommerce, Magento.
Founder-led or founder-owned brands doing $5M–$50M, DTC first, often with a growing wholesale side. Strong catalogue, real seasonality, no data team.
The pain, in operator language
Sales up, margin quietly shrinking, because true contribution per SKU is unknown.
Bestseller stocks out in week two of the campaign while slow movers eat cash.
Recommendation widget shipped with the theme, generic and unchanging.
Returns rate creeping up with no per-SKU or per-cohort visibility.
What we ship for this buyer type
Sample outcomes
Stockouts 8.1% → 2.4% in one apparel season.
Average order value +18% inside the first cycle.
31% less excess inventory held, no rise in stockouts.
02 / 04
Amazon Seller Central, Walmart, TikTok Shop, plus a Shopify DTC store.
Marketplace-first operators doing $5M–$50M across Amazon and Walmart, often with a DTC storefront on the side. FBA and FBM mix, hundreds to thousands of ASINs.
The pain, in operator language
Marketplace settlement files land as thousand-line CSVs that ops reconciles by hand.
Chargebacks and deductions eaten because nobody has time to dispute inside the window.
FBA storage costs climbing while the hero ASIN goes out of stock every peak.
Buy-box win rate drifts down and nobody knows when to move on price and when to hold.
What we ship for this buyer type
Sample outcomes
12 hours a week of ops time returned to the team.
FBA storage fees down in the double digits per quarter.
Buy-box win on core ASINs recovered inside a cycle.
03 / 04
Brands selling into retailers and distributors, plus B2B pure-plays.
$10M–$50M wholesalers, distributors and DTC brands with a serious wholesale channel. Buyers include the majors, boutique chains, independents. NetSuite, Cin7, or ERP-backed.
The pain, in operator language
Sell-through by door lives with the buyer, weeks late. Reorder timing is a guess.
Manual PO-to-invoice-to-payment reconciliation across dozens of accounts.
Wholesale demand planning done in a spreadsheet that breaks when a new account scales.
Committed inventory (already sold to a buyer) not netted correctly against Shopify stock — leading to overselling online.
What we ship for this buyer type
Sample outcomes
Weekly SKU × door velocity from buyer files that were previously unreadable.
AR close time down 60–70%.
One inventory number that means one thing across DTC and wholesale.
04 / 04
Chains with 10+ physical locations, POS + ecommerce.
Retail chains with 10+ doors, POS + ecommerce, 500+ active SKUs and category managers who own the buy. Small central IT, no dedicated data team.
The pain, in operator language
Store-level reorder decisions made from a POS report that runs weekly and lags the shelf.
Category assortment planning done on a whiteboard because no model handles store × category.
Merchandising rules that were written three seasons ago, still ranking product pages.
Loyalty data untouched — no segmentation, no repeat-purchase signal, no LTV bands.
What we ship for this buyer type
Sample outcomes
Store-level reorder recommendations by SKU × door, refreshed daily.
Category assortment planning that respects store profile and local demand.
Behavioural segmentation on the loyalty file, feeding retention campaigns.
A full-service AI agency re-learns retail on your budget. A specialist team does not.
Every engineer on the team came from retail or retail data. Not fintech, not health, not general software consulting. That focus is why we ship a first production result in four weeks instead of four months.
Recommendation engines for 20M+ shoppers. Demand forecasting through multiple Black Friday cycles at Sears. Now shipped at the size of a $5M–$50M business.
HappySellers is the retail platform we own — 250+ live sellers, 6,000+ registered businesses. Every technique we recommend has run on real orders before it touches yours.
Every milestone has a specific number to hit on a specific date. If it does not ship, you do not pay. Month-to-month after milestone one — no lock-in.
Common questions
Machine learning applied to retail decisions — predict demand, price on purpose, reconcile settlements overnight, tell you what to reorder. Trained on your own transaction, inventory and settlement data. Runs inside your stack. You own the models and the code.
D2C brands (Shopify-first, direct), Ecommerce & marketplace sellers (Amazon/Walmart primary), Wholesale & distribution (selling into retailers), and Multi-store retail (10+ physical doors). Most of our clients sit inside one of these — a handful sit across two. We'll tell you which one you actually are on the fit call.
Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce on the storefront side. Amazon Seller Central (FBA and FBM), Walmart, TikTok Shop on the marketplace side. NetSuite, Cin7, Brightpearl, or custom ERP for wholesale. POS: Shopify POS, Square, Lightspeed and the big chain systems. If you're on something else, ask on the call — we've integrated with most stacks in the $5M–$50M range.
For D2C and multi-store, demand forecasting — the ROI is measurable inside one season. For marketplace sellers and wholesalers, reconciliation automation — fastest payback because it returns operator time immediately. For anyone with a large catalogue and repeat-purchase behaviour, a recommendation engine typically returns fastest on top-line revenue. The right answer depends on your margin profile, data quality and where you're currently losing the most money. We rank it on the first call.
SaaS tools ship a generic model and ask you to fit into it. Custom retail AI is trained on your data, respects your channel mix, and ships as code you own. For most $5M–$50M operators, the difference is 20–40% better forecast accuracy and the ability to model things a generic app cannot see — like inventory committed to a wholesale PO that Shopify does not know about.
Demand forecasting: typically 12–24 months of order history and current stock levels. Recommendations: transaction history and product catalogue. Returns: order-level return records with 6+ months of history. Reconciliation: raw settlement files from the marketplaces. We assess data readiness on the fit call and tell you exactly what's needed before anything is signed.
AI Fit Sprint from $5K, delivers a prioritised roadmap. Implementation retainers $8K–$20K per month depending on scope and system count. Milestone-based, with published ranges. No mystery quotes.
Wholesale + DTC is where most Shopify-native tools quietly break. Shopify does not know 3,000 units of a SKU are already committed to a wholesale PO shipping in March. So the forecast is confidently wrong, ops maintains a parallel spreadsheet, and nobody has a single true number. We build the data layer that spans both channels — that's usually the first project.
Ready to talk?
We'll rank the highest-ROI use case for your business right now. If it's not a fit, we'll say so on the call.
Practical AI implementation for e-commerce operators. No hype.